Graphics And Content

View the print advertisements, multi-purpose graphics and commentary, and consider placement options to extend the reach of the campaign within your community. Working through PAO or directly with the newspaper editor, you can likely get some pro bono space in your installation newspaper, or placement of That Guy images and messages around your installation. These materials should not be used in top-down settings, trainings, classes or safety stand downs. To review appropriate uses, visit the "Get Started" section.

Social Media Calendar

Social Media Calendar

The 12-Month Social Media Content Calendar is an easy-to-follow guide that provides you with monthly That Guy creative content and suggested copy to post to your installation’s social channels. Full-resolution versions of all recommended images within the calendar are also included in this download.  

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12-Month Social Content Calendar
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Social Media Calendar
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Social Media Calendar
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Social Media Calendar
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16:9 Logo Slideshow

16:9 Logo Slideshow

To promote the campaign through installation digital screens, like flat-screen and wide-screen televisions and computers, download the That Guy logo slideshow. The slideshow features the iconic logo on eight different, bright, eye-catching background colors plus an additional slide with images of That Guy and That Girl surrounding the campaign logo . Optimized for a 16:9 aspect ratio, the logo slideshow is perfect for common areas that aren’t the best fit for some of the campaign’s edgier materials. In addition to the slideshow, this donwload also includes each of the nine slides as separate images in .jpg format. 

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TG Logo Slideshow
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16:9 Logo Slideshow
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16:9 Logo Slideshow
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Logo Web Buttons

Logo Web Buttons

 Download That Guy logo Web buttons and work with your installation’s Webmaster to install the Web button online and link to the campaign’s Web site, www.thatguy.com.  Web button sizes include  250x250,  180x150 and 125x125.

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THAT GUY logo web button

Wetting Bed Graphic

Wetting Bed Graphic

The 10’x30’ billboard features Reason #234 Not to be That Guy: Girls don’t think wetting the bed past age 5 is cute. Work with your installation or community to use billboards as attention-getting ways to get the That Guy message across. You may be able to put up a That Guy design up for no cost. Need a size that's not featured here? Contact us at info@thatguy.com.

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Wetting Bed Billboard

STD Graphic

STD Graphic

The 10’x30’ billboard features Reason #426 Not to be That Guy: STD does not stand for So Totally Drunk. Work with your installation or community to use billboards as attention-getting ways to get the That Guy message across. You may be able to put up a That Guy design up for no cost. Need a size that's not featured here? Contact us at info@thatguy.com.

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STD Billboard

Photos of You Graphic

Photos of You Graphic

The 10’x30’ billboard features Reason #897 Not to be That Guy: Embarrassing Photos of you on the Internet. Work with your installation or community to use billboards as attention-getting ways to get the That Guy message across. You may be able to put up a That Guy design up for no cost. Need a size that's not featured here? Contact us at info@thatguy.com.

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Photos of You Billboard

Banner Graphic

Banner Graphic

Download graphics and work with a local printing company to produce our 8' x 3' banner to place around the installation or at the front gates. See an example of a banner at Fort Riley by visiting That Guy in Action.

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Banner

Evolution Ad

Evolution Ad

Use the design of the popular Evolution of That Guy ad poster as an advertisement. Consider placing the ad (11" x 21") in your installation newspaper.

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Evolution AdEvolution Ad

Loser Ad

Loser Ad

The Don't be That Guy Loser Ad at (11" x 21") is eye catching and good to place in your paper or recreate as a flier for your installation.

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Loser Ad

Regrettable Places Ad

Regrettable Places Ad

Place the Waking Up In Regrettable Places ads (11" x 21") in your paper or to recreate as a poster or fliers for your installation.

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Regrettable Places AdRegrettable Places AdRegrettable Places Ad

Top 10 Reasons List

Top 10 Reasons List

A top 10 Reasons not to be That Guy List. Use the list for your newspaper or Web site to caution young enlisted about becoming That Guy.

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That Guy Top 10 Reasons ListTop 10 Reasons List

Commentary

Commentary

Instead of writing an article about the campaign (which is not recommended), use this humorous advice column commentary for your newspaper or Web site to caution young enlisted about becoming That Guy.

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That Guy CommentaryCommentary