Get Started
Looking for a way to address the consequences of excessive drinking on your installation? Consider implementing That Guy, a campaign developed by the Department of Defense to reduce binge drinking among junior enlisted personnel across all branches of service. The campaign has adopted a fresh approach to an old problem, using humor to exemplify social disapproval of That Guy − anyone who has a few too many with embarrassing consequences.
Don’t know how to get started? Check out the introductory materials featured on this page. If you plan to produce your own materials, download the style guide below to learn about guidelines for production.
Intro to That Guy VideoIntro to That Guy Video Learn more about the That Guy campaign – the problem, the approach, the multimedia tools and results – through this NEW “Introduction to That Guy” video. Watch it here!  New Resource |
POC Tutorial VideoPOC Tutorial Video In this NEW how-to video, the That Guy team shows you the best approach for implementing the campaign and some “Do’s and Don’ts” to remember – all inspired from the research conducted with the junior enlisted. Watch the video here!  New Resource |
ChecklistChecklist Want to learn how to get the That Guy campaign started at your installation and keep it going? To create the most impact, download and follow our easy, step-by-step guide and checklist. WANT THIS?DOWNLOAD      |
LogosLogos View the logo and download it to create custom print materials such as gym towels, signs and more. Choose the logo that best suits your needs. WANT THIS?DOWNLOAD   |
Campaign Do's & Dont'sCampaign Do's & Dont's The campaign involves a unique and solidly researched approach for reaching the target audience. Use these “do’s” and avoid the “don’ts” as best way to implement the campaign. WANT THIS?DOWNLOAD  |
Resource ListResource List A catalogue of campaign materials that you can order and have shipped to you free-of-charge. Review the list of items and let us know what you want to order. WANT THIS?DOWNLOAD   |
Style GuideStyle Guide When you want to produce your own material, follow this guide that includes all requirements to help ensure you're using fonts and colors that will best enhance the brand. WANT THIS?DOWNLOAD    |
Tool KitTool Kit The Tool Kit provides an overview of the campaign theme, FAQs and easy to implement recommendations for bringing That Guy to your installation. WANT THIS?DOWNLOAD    |