Ensure maximum awareness of the That Guy campaign in 2017 and download the 12-Month Installation Marketing Plan today! This easy-to-follow monthly guide demonstrates how to successfully implement and sustain the That Guy campaign in the most effective manner every month of the year.   

Promote That Guy on social media to reach junior service members where they spend much of their free time...online! Download the 12-Month Social Media Content Calendar (imagery included) as an easy-to-use monthly guide for posting That Guy content to installation social channels. 

Promote That Guy online! Download the Digital Marketing Guide and learn about all the ways to promote the campaign on your installation’s website, social channels, flat screen TVs, and more.

We encourage you to submit your That Guy anecdotes and stories, as well as learn from your peers about what they are doing with the campaign. Please submit your success stories, best ideas and photos of That Guy in Action here.