These new posters depict what it’s like to be stuck WITH That Guy or That Girl. It’s never a good thing! Change them out every month in locations like the barracks/dorms, gyms, and rec centers to keep the campaign fresh.

Promote That Guy online! Download the Digital Marketing Guide and learn about all the ways to promote the campaign on your installation’s website, social channels, flat screen TVs, and more.

That Guy is taking over your smartphone and tablet! Everything you need to promote the NEW mobile game on your installation is only a click away.


We encourage you to submit your That Guy anecdotes and stories, as well as learn from your peers about what they are doing with the campaign. Please submit your success stories, best ideas and photos of That Guy in Action here.